MUHAMMAD SAFWAN BIN
TAHIR
D20111047275
AH-16 ADVERTISING DESIGN
AESTHETIC DESIGN
GROUP 4: That
subjectivism should be the dominant approach in aesthetic evaluation than
emotivism.
DEBATE (SPEAKER 2) :
Different between Emotivism and
Subjectivism
- 1) The problem with subjectivism is not all opinion
by some people are same and because of that, if majority of the community say
“Yes” to the design, and it will be true. Although the right evaluation are
wrong.
Example: If we look one video on the
screen, watched by 50 people, not everyone that watched have same opinion, same brain and same
taste. If 30 people said the video are best, and
balanced spectator will followed them. That’s not the accurate way to
do aesthetic evaluation.
Different if we evaluation with emotivism.
Normally before the process begin, the criteria must be set up. Example of criteria:
Audience should be able to feel nostalgic to the extent that they remember their hometown
every time they eat durian when watched the video. So, if this criteria is
not achieved, that’s video don’t have content like that.
- 2) Weakness of subjectivism is, the evaluation
depend on the experience life by someone and situation.
Example:
The man that are tall are handsome than short man. If we always think like
that, how pity the short man? That’s not fair, I’m
really disagree with that. This case happen because it already set up by women since
early. This is some example situation that already exist and it calculated to find
miss universe or stewardess.
So, is that the right way to evaluate
something depend on that point? We must followed the rule in evaluation. Set the
criteria and then judge something depend on that, not depend on situation or experience
life by judges.
