Advertisement for compared (Relativism)

Nelon Cheddor 

Advertisement that have been selected

Pepsi Commercial

CRITEREA

RELATIVISM

Audience should be able to enjoyed listen full music background during the advertisement as compared to Nelon Cheddor.

OBJECTIVISM

Audience should be able to finish watching the video from the begin to the end of the advertisement.

SUBJECTIVISM

Audience should laugh out loud at the end of the advertisement.

EMOTIVISM

Audience should be able to felled surprised deeply at least half of the advertisement period related behavior and environment in that video.

Essay

            The choosen advertisement for this aesthetic evaluation is about PEPSI commercial . One criterion has been set based on relativism is audience should be able to enjoyed listen full music background during the advertisement as compared Nelon Cheddor. Music in the video very interesting and suitable every second of the action that appeared. Although it just a simple music and not contain lyric, but it can attract the audience to understanding the content  and  messages. When the advertisement appeared in television or laptop, someone can react to saw the commercial immedietly and response to look and value what the video about. Moreover, if someone just heard the music, they can imagine what happen in advertisement. Compared to the another video named Nelon Cheddor, music that used not related and difficult to inspirit the content. The rat in the video should more active followed the music constantly. If we looked in PEPSI advertisement, music sound smoothly followed the action that appeared.

            Beside that, the criteria in emotivism that choosed is, the audience should be able to feel surprised deeply at least half of the advertisement period related behavior and environment in that video. It can be prove at the beginning of the advertisement. It shows the lonely and sad felling but at the end this advertisement make audience happy and surprise with the changing. This surprise emotion make audience interested to see the ending. This influence the audience emotion and felling for this pepsi buy and profitable in company. Emotion used in this effect to influence the audience through the emotion that reveal element of a joke and surplice in it. The many audience do not  expect funny element in the pepsi advertisement. This not makes the surprise audience, but will always watching scene this video over and over again.

            This pepsi advertisement show one criterion set based on subjectivism. The audience should laugh out loud when they see the video at the end of the advertisement. In my opinion this advertisement really funny when the man in the advertisement strike the Pepsi can using his forehead and because of the strike to the can that man get a mark at his forehead. This situation immediately change the audience mood. This advertisement are really good because it choose a good point to introduce the audience using the Pepsi can at the end in a nice situation. This can make audience remember Pepsi when they thinking about the funny moment in the advertisement.

            Based on objectivism , the audience should be able to finish watching the animation from the beginning to the end of the advertisement. One of the reasons is of this ad to attract the attention of the audience. it is because, this ad tells the story of the journey of a little boy who want to acquire knowledge in a temple monk and when the little boy is an adult she finally managed to achieve high levels of Palin. This advertisement is also much use of harmonious color yellow to attract viewers with color uniformity is shown. Therefore, when viewers see ads like this then the message conveyed in the ad will be achieved by itself.

MY OWN CRITERIA (RELATIVISM)

1)      Audience should be able to remember half of the video after a long time as compared to Nelon Cheddor.

2)      Audience should be able to stayed watching at least ¾ of videos as compared to Nelon Cheddor at once time.

3)      Audience should be able to enjoyed listen full music during the advertisement as compared to Nelon Cheddor.

4)      Audience should be able to knowed the motif clearly of the advertisement as compared to Nelon Cheddor.